Porsche Design Tower vs Upper House: Bangkok's Top New Luxury Launches
Posted at
Posted on
Development
Updated October 2026.
Bangkok's top end is being reshaped by branded residences. Savills Research says luxury home prices in the city have risen about 75% over the past decade, ahead of Singapore and Hong Kong, yet still average only around ฿404,000 per sq m, a fraction of Hong Kong or Tokyo. That gap is why global names are arriving. Two of the most talked-about new launches show where the market is heading: Porsche Design Tower Bangkok on Sukhumvit 38 and Upper House Residences on Wireless Road.
Porsche Design Tower vs Upper House at a glance
Feature | 🏎️ Porsche Design Tower (Car-lover's sky villa) | 🏨 Upper House Residences (Hotel-branded calm) |
|---|---|---|
Elevator pitch | Drive your car up to your living room in Asia's first Porsche Design Tower | Hong Kong's celebrated Upper House hotel brand, translated into park-view homes |
Location | Sukhumvit 38, Thonglor | Wireless Road, Lumphini |
Developer | Ananda Development with Porsche Design | City Dynamic (City Realty with Swire Properties) |
Building | 21 storeys, 95 m, just 22 residences | 52 storeys, 2 buildings, 156 private residences, each with a private lift |
Unit sizes | 3- and 4-bed duplexes and quadplexes, 525–1,135 sq m | 2-bed 125–166 sq m · 3-bed 265–393 sq m · 4-bed 413–485 sq m · penthouses 749–923 sq m |
Prices | ฿525M to ฿1.4B (US$15–40M) · about ฿1M per sq m | 2-bed from ฿45M · current market and resale listings up to ฿91M |
Signature feature | The Loop: a spiral ramp to a private garage inside each home | Foster + Partners design, sky terraces and GOCO wellness |
Completion | End of 2028 | Around 2030 |
Tenure | Freehold | Freehold |
Best for | Car collectors who want a house in the sky | Buyers who want hotel-style service and park views |
Porsche Design Tower Bangkok
The X-Frame base of Porsche Design Tower Bangkok. Image: Porsche Design / Ananda Development.
Developed by Ananda Development with Porsche Design, this is the first Porsche Design Tower in Asia and only the third in the world, after Miami and Stuttgart. The 21-storey, 95-metre tower in Thonglor has just 22 residences, all duplex or quadplex homes with three or four bedrooms, from about 525 to 1,135 sq m. That works out to roughly one home per floor, so neighbours are few and privacy is high.
Its signature feature is The Loop, a spiral ramp that lets owners drive their car all the way up to a private "passion space" inside their home: a garage and gallery of up to about 335 sq m with climate control and EV charging. There are 174 parking spaces, roughly eight per residence. The design borrows from Porsche's cars, with an exposed steel X-Frame inspired by the Mission R concept and sliding glass balcony doors that echo the 911 Targa roof. Residents also share a 25-metre pool, spa, gym and lounges.
Prices run from about ฿525 million to ฿1.4 billion (US$15–40 million), or around ฿1 million per sq m, which makes it one of the most expensive condos in Thailand. Completion is planned for the end of 2028.
A passion space: a private garage and gallery inside the residence. Image: Porsche Design / Ananda Development.
Pros and cons
Pro: A genuinely one-of-a-kind product, with a global brand and very few units.
Pro: House-sized homes in the heart of Thonglor, close to Sukhumvit's best dining.
Con: A very small pool of buyers at this price, so resale can take time.
Con: Still under construction until the end of 2028, so buyers wait and carry some build risk.
Upper House Residences Bangkok
Upper House Residences Bangkok. Image: City Dynamic / Swire Properties.
On Wireless Road, City Dynamic, a joint venture between Thailand's City Realty and Hong Kong's Swire Properties, is building the world's first Upper House branded residences, with Swire Hotels as hospitality partner. Upper House Hong Kong has been ranked among the world's top five hotels, and that service culture is the selling point here.
Designed by Foster + Partners on about 7 rai overlooking Lumphini and Benjakitti parks, Upper House Residences Bangkok rises 52 storeys across two buildings, with a total of 156 private residences. Every residence has its own private lift. Interiors are by BAR Studio, with landscaped sky terraces and wellness facilities developed with GOCO.
Layouts range from two-bedroom homes of about 125 to 166 sq m up to grand penthouses of over 900 sq m. Two-bedroom residences start from ฿45 million, while current market and resale listings reach up to ฿91 million for mid-to-large two-bedrooms and selected configurations. Construction began in 2025, with completion targeted for around 2030. MRT Lumphini is about 800 metres away through the park.
The towers overlook Lumphini Park. Image: City Dynamic / Swire Properties.
Pros and cons
Pro: Park views and a central embassy-district address on Wireless Road.
Pro: A wider choice of sizes and a lower entry price, with two-bedrooms from ฿45 million and a private lift for every residence.
Con: A long wait, with completion around 2030.
Con: Wireless Road already has several ultra-luxury towers competing for buyers.
Which one suits you?
Porsche Design Tower is for buyers who want a very private, house-sized home with their cars beside them and few neighbours, in the heart of Thonglor. Upper House suits buyers who want a five-star service culture, green views and a central address near Langsuan and Chit Lom, with a wider choice of sizes. Both are freehold, and foreigners can buy within the 49% foreign quota. If you would rather move in now, completed alternatives on Wireless Road include 98 Wireless.
Interested in booking a viewing? Please contact info@homefinderbangkok.com.
